In preparation for Saudi Vision 2030, KSA embarked on a journey to portray the kingdom as an unexpected tourist destination. To revitalize Al-Balad’s rich and diverse heritage and weave it into the colorful threads of the evolving Saudi identity.<br>A 40 day event that placed Jeddah on the global tourism map. The event reached over 327M people across print, social & digital. 600 press pieces, 2.3M video views, 28% engagement rates, 46% Video View Through Rates and 800 mentions on social.
Jeddah Historic Season
